VISA Canada

Objectives:

• LEVERAGE FILM FESTIVAL SPONSORSHIP PROGRAMS
• INCREASE BRAND VISIBILITY
• BOOST CORPORATE PROFILE
• SUPPORT BRAND POSITION AND EQUITY

To leverage Visa Canada's sponsorship of the Montreal World Film Festival, the Toronto Film Festival and the Vancouver International Film Festival, NKPR earned significant media impressions through personal media contacts, news releases, ticket giveaways, speeches for keynote speakers and various promotional initiatives.

Editorial Highlights:

• "VISA cardholders enjoy a wide range of benefits, because the VISA card is like a backstage pass to the festival." - Toronto Star
• "Tickets! Tickets! How to get them"; "for VISA holders only, are singles for the galas, which go on sale Saturday" - Toronto Sun

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