CIBC Sponsorship Programs: Alpine Canada Alpin

Objectives:

• LEVERAGE CIBC CORPORATE SPONSORSHIP PROGRAMS
• INCREASE CIBC'S BRAND VISIBILITY AND EQUITY
• BOOST CORPORATE PROFILE AND ESTABLISH CIBC AS A CORPORATE LEADER IN GIVING BACK TO THE COMMUNITY

Editorial Highlights:

• "Alpine Canada Gets $4 million Boost from CIBC Sponsorship." - PubZone
• "Alpine Canada and CIBC have teamed with a four-year sponsorship deal." - Calgary Herald
• "Corporate sponsorship of amateur sport has seldom had such a high profile, with the Olympics coming to Canada in 2010" - Keith McArthur, Globe and Mail, December 23, 2004

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